Let’s get something clear right off the bat: there truly aren’t any free e-mail promoting stages. In any case, there are stages that offer a free arrange. And I’m not talking approximately free trials that final 30 days, and at that point you must pay up.
The free plans I go over in this article don’t have a due date and are liberal sufficient that you can utilize them to get your e-mail showcasing technique off the ground.
I’ll point out the free highlights, as well as the estimating plans, in case you wish to scale your trade as it develops in the future.
So, let me give you with a preview of the stages I’ve investigated and compared, at that point I’ll break down my comparison criteria, and at last, get down with nitty gritty reviews.
Best free email marketing platforms: a snapshot
Mailtrap Mail Conveyance Stage is best for item companies with huge mail sending volumes looking for a tall inboxing rate and industry-best analytics.
Mailchimp for little businesses looking to kickstart their mail marketing.
MailerLite for businesses modern in the mail promoting world and those who arrange to send newsletters.
HubSpot for individuals who require a CRM, plenty of integrative, automations, and a showcasing suite all in one place.
Brevo for groups who arrange to send a little sum of emails each day or those who need to send pamphlets.
OmniSend for online store proprietors who are looking for mail showcasing program adapted towards e-commerce.
Klaviyo for those who need to send SMS messages and thrust notices along with their mail promoting campaigns.
Free email marketing services comparison criteria
Email Infrastructure
I think that a strong e-mail framework is the center of any mail showcasing stage out there, and a strong foundation comprises of three key components: deliverability, unwavering quality, and scalability.
Deliverability
In brief, mail deliverability is the genuine capacity of an e-mail promoting stage to get your emails to reach the recipient’s inbox. To accomplish this, a stage needs to have legitimate confirmation conventions in put, utilize committed IPs and warm them up some time recently sending, and more.
It’s too critical to note that a few mail promoting stages upsell this and make deliverability a portion of their paid plans. And since I need your emails to arrive in inboxes, I won’t be counting such stages in this article.
Reliability
In brief, unwavering quality is the capacity of a stage to reliably provide your emails without hiccups, downtimes, or other major issues. The stage you select needs to have an framework that will dependably perform indeed amid crest times.
Frankly, it’s 2025, so, normally, you anticipate uptime to be 99.9%. And you’re completely right. Be that as it may, I’ve checked the status pages like this one fair in case and scoured the web for comments saying a stage is down, like this one, for case. Luckily, everything works as intended.
Scalability
Scalability, or how an mail showcasing stage can permit you to scale and develop your commerce, is concerned for the most part with the higher plans and operations with plans of sending huge volumes of email.
However, I take it into thought here since, more regularly than not, individuals will utilize a free mail showcasing campaign to get their campaigns off the ground, at that point switch to a paid arrange to scale up.
It’s too vital to note that versatility is not fair the number of emails sent but too the number of emails conveyed. So, you can moreover see at adaptability as “cost per conveyed email.”
AI, e-mail robotization, and integrations
AI in mail marketing
AI is broadly utilized in mail showcasing for programmed gathering of people division or creating e-mail substance and subject lines, for instance.
Moreover, mail showcasing stages use AI for:
Landing page builders
Template builders
Workflow builders
And more
That’s why I’ve attempted to incorporate as numerous mail showcasing stages that offer free AI highlights. I’ve attempted them out, compared them all, and can presently tell you with certainty whether a stage is advertising a contrivance or an really valuable AI tool.
Automation
Automating your e-mail workflow is like setting a plane to autopilot. Not as it were does it do the work for you, but it works more proficiently than you—after all, you’re not truly going to wake up at 5 AM to send a welcome e-mail when a client from a diverse timezone registers for your website.
The stages I included in this article permit you to automate:
Welcome mail series
Re-engagement emails
Abandoned cart reminders
Customer maintenance emails
Order affirmation emails
Integrations
Integrating other apps with your chosen stage is ordinarily free and permits you to progress your promoting pipe in different ways and get one step closer to your clients on their journey.
Some stages on this list have a wide run of integrative, whereas others, for illustration, have as it were those particular for e-commerce. Anything your inclination might be, I’ll be beyond any doubt to specify them so you can keep an eye out.
Email design
Drag-and-drop e-mail builder
Even if you’re somebody who likes making HTML emails from scratch, you can’t deny that drag-and-drop e-mail builders make life easier.
With a great drag-and-drop mail builder, you can rapidly modify your e-mail agreeing to your enjoying, play around with the format, and see versatile and desktop versions—all without having to go anyplace close your favored code editor.
So, I’ve made beyond any doubt to incorporate as it were free mail showcasing program with drag-and-drop mail builders that permit you to do all of the over and more. Be that as it may, keep in intellect that they all have mail branding, which has tragically ended up the industry standard.
Important: All e-mail showcasing stages embed branding for free arrange clients. This implies that if you need to send emails without having, for case, ‘powered by Brevo’ at the foot of them, you’ll have to switch to a paid plan.
Email formats library
Some mail showcasing stages might say that they offer a plenty of e-mail layouts, while they bolt them for paid plans. On the other hand, there are stages that let you utilize all of their layouts for free, but they are not that great.
However, if you’re into mail formats, there are a few stages on this list that don’t tick either of the boxes over and instep offer extraordinary free layouts for each occasion.
Email analytics
Launching campaigns and sending out emails without any analytics or announcing would be like shooting in the dim. To guarantee your campaigns are doing well, that they’re solid, and to see if there’s something you can make strides, you require to know key mail showcasing measurements. A few of these include:
Open rate
Click-through rate
Bounce rate
Unsubscribe rate
Conversion rate
For case, if you see that your bounce rate is tall (~2% or higher), you ought to attempt cleaning your mail list or checking if there’s a frail interface in your mail infrastructure.
However, distinctive stages use analytics in an unexpected way; so I tried them to discover the most shrewd ones. It’s beautiful subjective, still, I attempted to assess dashboards as equitably as possible.
User experience
When I conversation around client involvement, I conversation approximately 4 distinctive angles of it, primarily:
Ease-of-use – How simple is it for a modern client to get the ropes of a stage, how helpful is it to dispatch the campaign, and how much time do I spend propelling one?
Ease-of-integration – Do I require to be a engineer to coordinated my favorite app with the e-mail promoting stage? Or, can I coordinated it in a few simple clicks?
Documentation – Does the e-mail promoting stage offer a information base with articles that can offer assistance me along the prepare of sending e-mail campaigns or managing with potential issues I experience along the way? Is there documentation my dev group can counsel to utilize the API or any of the other specialized components of the platform?
Customer back – Can I get in touch with the platform’s client bolster group in more than one way, ideally through live chat or a ticket framework? Will the client back reply if require be and do they work around the clock to meet the needs of clients all around the globe?
Legal compliance and security
To save you the specialized points of interest, I’ve made beyond any doubt to incorporate as it were mail showcasing stages that can offer assistance you comply with directions like GDPR (EU), CCPA and CPRA (US), and so on.
But how can an e-mail promoting stage offer assistance you comply with a control? Well, for case, if it incorporates an compulsory unsubscribe interface in your emails, you will consequently be compliant with the CAN-SPAM Act.
As distant as the security goes, I’ll check which mail encryption the stages on this list utilize (e.g., TLS, HTTPS, AES 256, etc.).
Customer experience
For each mail showcasing arrangement, I will go through online client tributes and surveys on websites such as G2, Capterra, and Trustpilot.
Additionally, I’ll make beyond any doubt to check out what the comments on social media say almost each of these stages since you can discover a extraordinary bargain approximately a stage that way. For occurrence, no stage will concede they have inert client bolster, but the clients will certainly report that on social media.
Pricing
While you’re utilizing the free arrange, you can check how the stage performs deliverability-wise, and how you like it by and large. At that point, if it turns out it fits your business’ needs, you’ll likely need to get a paid arrange to get the most out of it.
Also, when you’re paying for mail showcasing program, you need it to permit your commerce to develop and you need it to be able to handle diverse email-sending volumes. That’s why I’ve included estimating tables so you can compare the diverse levels yourself and see what’s inside your budget.
Best free email marketing service provider: Mailtrap Email Delivery Platform
Mailtrap is a high-deliverability mail stage for item companies who are looking to send promoting, mass, and value-based emails at scale with industry best analytics.
Speaking of analytics, you get helicopter see dashboards and drill-down reports with which you can keep an eye out on the execution of your campaigns from different angles.
Additionally, we’ve as of late tried a few stages to see what % of emails will reach the beneficiaries. The tests were as reasonable as conceivable, meaning we utilized the free plans, didn’t warm up spaces, utilized the same e-mail layout, and more.
And yes, you’ll hit inboxes indeed on the free arrange, as tall deliverability rates are included by plan. This makes Mailtrap incredible for new companies and solopreneurs who are looking to spare a few bucks but still have their emails arrive in their recipients’ inboxes.
Moreover, with the the free arrange, you get get to to:
Drag-and-drop editor
Email templates
Email logs
Contacts list management
Campaign scheduling
Email sandbox
Email API/SMTP
Lastly, I must specify that all clients get get to to 24/7 human client bolster notwithstanding of their plan.
Mailchimp
High deliverability rates
In-depth analytics
Straightforward setup process
In-built AI for producing pictures and text
Extensive documentation for your advancement group
24/7 client support
Scalable estimating
Cons:
Free arrange accounts are restricted to as it were one client and don’t permit group members
There is no committed IP or SSO on the free plan
User experience
Overall, setting up Mailtrap is very simple as all you have to do is confirm your space, which takes ~5 minutes. At that point, you can continue to make and dispatch your e-mail promoting campaign. This, if you have a campaign in intellect as of now, can take as small as ~15 minutes.
The drag-and-drop editor is super clear to utilize, bringing in your contacts and fragmenting them into records takes 2 buttons, and you can moreover have the in-built AI create pictures or writings for headings and such.
MailerLite
MailerLite is an mail showcasing stage that, as its title proposes, offers a simple-to-use benefit that does its work as guaranteed and doesn’t require master knowledge.
Due to its brief learning bend, MailerLite is best for apprentices in the mail showcasing world, as well as those who arrange to send a conventional sum of emails each month to a constrained number of contacts on the free plan.
However, the free arrange is liberal in highlights, as you can:
Build landing pages
Create robotization workflows
Insert overviews into your campaigns
Additionally, for the to begin with 30 days, you get to investigate all of the premium highlights some time recently you get exchanged to a stripped-down free plan.
Pricing
Although they’ve gone up in estimating of late, MailerLite is still affordable.
Pros:
Super direct to use
Generous sending limit
Automation apparatuses (accessible for free)
Easy division with lists
Basic reporting
Autoresponders
Basic site builder
Cons:
No e-mail layouts on the free plan
You cannot test your emails against spam
HubSpot
HubSpot is a ‘customer platform’ that, as its title proposes, offers different center points, one of which is the Showcasing Center, planned to not as it were convey emails but moreover offer assistance you with each step of your customers’ journeys.
It’s secure to say that no other stage can beat HubSpot in terms of integrative and number of items. This makes it best suited for businesses and groups who need to have everything in one place.
Even the free arrange is liberal to a few degree and permits you to send a constrained number of emails each month. You moreover get an extra highlight or two or get a feel of the stage some time recently you settle for a paid plan.
The free mail showcasing instruments you get with HubSpot incorporate:
CRM integration
Form builder
Basic mechanization workflows
HubSpot portable app
And a few more.
Brevo
Brevo is a five-in-one stage for relationship showcasing, with one of its suites being devoted to e-mail promoting. The platform’s free arrange is idealize for small-time senders or those who need to send pamphlets.
Namely, with Brevo’s free bulletin program you can:
Create mobile-friendly emails utilizing the natural drag and drop editor
Code emails from scratch utilizing the HTML editor
Use one of 40+ bulletin e-mail layouts (these all see extraordinary, and there’s one for each occasion)
Generate subject lines with AI assistance
Analyze your newsletter’s execution in real-time
Additionally, you can set up deserted cart updates or coordinated Brevo with your WordPress site utilizing the official WP plugin.
Omnisend
Omnisend is an mail showcasing and SMS stage that’s best for individuals who need to combine their e-commerce and e-mail promoting endeavors. With the free arrange you get a parcel of progressed highlights adapted towards online store proprietors, and a few of them incorporate:
250+ e-mail templates
50 surveys on Shopify
Pre-built workflows and segments
Popups, signup shapes, and LP creator
More than 130 integrations
Sales and execution reports
A/B testing and robotization splits
Now, I must note that the larger part of 130+ integrative Omnisend offers are to e-commerce stages, such as Shopify or WooCommerce. This is a enormous also if you’re an online store proprietor, but if you require CRM or following computer program, you might need to see elsewhere.
Klaviyo
Klaviyo is an mail showcasing stage for online store proprietors who need to actualize thrust notice usefulness and send SMS messages along with a constrained sum of emails on the free arrange.
With the free Klaviyo arrange, you get get to to over 350 integrative, extending from the regular CRM and e-commerce stages to shipping & coordinations. For illustration, this permits you to effortlessly match up your clients activities with item data.
You too get the taking after promoting features:
Free month to month SMS/MMS credits
Signup shapes, LPs, e-mail templates
Email showcasing automation
List segmentation
Email bolster for the to begin with 60 days
AI instruments for client behavior
