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9 Months Excellent Career Oriented Course
Financial and Digital Marketing Program

It's a combo syllabus of Digital Marketing and Financial Marketing

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6 Months Short term job oriented course
Advanced Digital Marketing Program
SEO, SMM, SMO, Affiliate, Blogging, Freelancing & 40+ Module

100% Job Assurance

Slide 3
6 Months Short term course
Advanced Financial Marketing Program
Stock Market, Investment, Trading, Bond, F & O, 40+ Module

100% job assurance

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Advanced Financial and Digital Marketing Course
Be With Digital World
Job Assurance
Module Covered
Live Project
Online & Offline
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Develop Yourself

Skill development is better way to change your Life


Indeed, even the alleged best Digital Marketing foundations don’t offer what we do. You get a consummately cleaned educational plan enduring 200 hours incorporating useful tasks and top to bottom picking up, making our program the best Digital Marketing course on the web, just as through homerooms. As you start your Digital Marketing venture with Imarticus Learning – the best organization offering profession driven instruction – our Career Assistance Service module kicks in. We lead definite vocation advancement meetings which assist you with further developing your work profile and pro corporate meetings. Our enormous organization of private employment opportunities through our 300+ industry associations dish India furnish you with free admittance to various open positions, making this an arrangement situated Digital Marketing Certificate.

Safe Investment in Digital World

70+ Module Covered

We are going to cover more than seventy models in financial and digital marketing course, as we know financial and digital marketing are combo syllabus of Financial Marketing and Digital Marketing. There are more than thirty models in financial marketing, we are going to cover more than forty models in digital marketing also.

Mode of Program

In this Corona period all the schools, colleges have been closed but hopefully everything will be fine soon and we can all live a better life like before. All our training courses are available in both online and offline modes. If you want to learn the course from home then you can go with online mode. And if it is possible, you can attend the classroom then you must definitely apply for offline class.

30+ Live Projects

The present era has been the journey to the beginning of a digital world. Almost all social media platforms have contributed to this. And in view of this, we are going to get more than ten live projects done in digital marketing course. And talk about financial marketing, after the advent of digital currency, there has been a revolution in it too, and we are more than thirty live project covered in financial marketing.

Get hired by Trusted Partners

Our company has always been providing jobs to its students as well as outsider students. Our company has been a client of top level staffing company in India and foreign, so our company does not have to search for jobs. And because of this reason, we have always had many promises.

Complete Syllabus of Financial and Digital Marketing

PART-I : Advanced Digital Marketing

1. Introduction to Digital Marketing

  • What is general marketing?
  • What is digital marketing?
  • Why are people going online?
  • Key concepts of digital marketing
  • Benefits of digital marketing
  • How digital marketing evolved
  • Who’s using digital marketing?
  • How traditional and digital media differ?
  • What are inbound and outbound marketing?
  • Understand the future of digital marketing
  • What is the Internet and how it works?
  • How the internet evolved?
  • What is a search engine?
  • Types of search engine
  • How does the search engine work?
  • Why is google the world’s best search engine?
  • Ranking factors of google
  • What are the reasons for yahoo’s failure?
  • Tools required in digital marketing
  • What is advertising?
  • What is online advertising?
  • What is AdWords?
  • Some of the best digital marketing case studies
  • Carer scope in Digital Marketing

Website Design Guidelines

  • What is the Website?
  • What is www?
  • What are the different types of websites?
  • Web page vs website
  • Difference between blog vs website
  • Components of the website
  • Purpose of creating websites
  • How to build a web page?
  • Web design vs web development
  • What makes a website user-friendly?
  • Dynamic vs Static website
  • What are responsive websites?
  • Build your own portfolio website

Domain Registration and Hosting

  • What is domain & subdomain name?
  • Parts of domain name
  • How to choose a domain name?
  • What is the Protocol?
  • What is IP address
  • What is web hosting?
  • What is Uptime
  • Types of Web Hosting
  • How to buy domain and hosting?
  • Costs of a domain name
  • Buying and managing domains
  • Importance of server security
  • What is SSL certification?
  • When your site goes down what will happen?
  • What is the page authority and domain authority?

WordPress website creation

  • What is WordPress?
  • Understanding WordPress and it’s functioning?
  • Features of WordPress
  • Advantages and disadvantages of WordPress
  • com vs
  • Sites built with WordPress
  • How to Install WordPress?
  • Editing the page and change the site title
  • Add and edit a menu
  • Blog page design
  • Adding a video to your website
  • Add social sharing buttons
  • Working with dashboard
  • What are Plugins and their uses?
  • What is the widget and how to use it
  • Creation of Pages and Menus
  • The importance of homepage
  • Terms, Privacy, and Disclaimers
  • Difference between Posts and Pages
  • Integrating google analytics
  • Adding a site to webmaster tools

Search Engine Optimization Syllabus 

  • Introduction and Understanding of SEO?
  • How does Search Engine work?
  • Basics of SEO
  • On-Page SEO vs Off-Page SEO
  • What is the main purpose of using keywords in SEO?
  • Some important SEO tools
  • What is link building and why does it matter?
  • What are backlinks?
  • What is an outbound link?
  • Difference between do-follow and no-follow links
  • What are meta tags
  • What is an anchor text?
  • What is robots.txt?
  • What is the landing page?
  • Latest updates in Google search algorithm
  • Panda algorithm vs Penguin algorithm
  • How to remove toxic links to a site?
  • What is Sitemap? How is it important?
  • What is social bookmarking?
  • What is social networking?
  • What is RSS feed?
  • What are google sitelinks?
  • What is google my business?
  • Popular SEO Blogs to follow
  • What is Alexa Ranking?
  • Why we use content marketing for SEO?

Keyword Research and planning

  • What are Keywords?
  • Types of Keywords
  • Keyword-based on length
  • History of Keyword Research
  • Why is keyword research important?
  • LSI Keywords
  • What is the keyword research process?
  • Understanding your target market
  • What is Keyword Density, and does it matter?
  • Know what your people want
  • How to use google keyword planner?
  • How to do the business analysis?

Content Writing

  • What is content writing
  • Introduction to the different types of Contents
  • How to improve writing skills?
  • How to write SEO optimized content?
  • Use of proper Tags (h1, h2, h3)
  • Attractive Title and Headings
  • Anchor Texts
  • How to count words
  • Understanding your audience
  • Write for users, not for google
  • What makes good content?

Social Media Optimisation Syllabus 

  • What is Social Media Optimization?
  • What is Social Media Marketing (SMM)?
  • Search Engine Optimization vs Social Media Optimization
  • List of social media
  • Importance of social media
  • How Social Media Affects SEO?
  • How to promote business through SMO
  • What is Viral Marketing
  • Social media success tracking tools?
  • What type of social media content converts best?
  • What is the responsibility of a social media manager?
  • Top social media marketing tools to consider?
  • Some common social media mistakes

Facebook Marketing Syllabus 

  • Facebook Insights
  • Facebook Algorithms
  • Ad Practices for Ad Content
  • Facebook Targeting Options
  • Retargeting or Facebook Exchange
  • Facebook Page Management

Twitter Marketing

  • Introduction to Twitter Marketing
  • Do’s and Don’ts of Twitter Marketing
  • Twitter Ads – Content & Targeting
  • Influencer Marketing
  • Power of Twitter and use of hashtags
  • Tools and Measurement

LinkedIn Marketing

  • Introduction to LinkedIn
  • How to Market
  • Personal marketing
  • Brand Marketing
  • LinkedIn Ads
  • LinkedIn Campaigns

Instagram Marketing

  • Creating a Business Page
  • Marketing Tools and Ads
  • Influencer Marketing on Instagram
  • Strategy How to Drive Engagement
  • Switching Accounts
  • Lead Generation through Instagram

Viral Marketing

  • Understanding About Trends
  • Searching Trends
  • Creating Content Go Viral
  • Omni Channel Approach

Quora Marketing

  • Introduction of Quora Ads
  • Type of Ads Campaigns
  • Quora Pixel Code Installation
  • How to Create Ads
  • Remarketing in Quora

TrueCaller Marketing

  • Introduction of True Caller
  • True Caller Campaigns
  • How to Create Ads
  • Remarketing in True Caller

Hotstar Marketing

  • Introduction of Hotstar
  • Hotstar Campaigns
  • How to Create Ads
  • Custom Audience in Hotstar

Pinterest Marketing Syllabus 

  • Why use Pinterest for business?
  • How to set up a Pinterest account for your business
  • Analyze Work
  • Spice Up Your Strategy
  • How to Create Popular Pins
  • Images that Work

YouTube Marketing Syllabus 

  • YouTube Channel Creation
  • Video Creation, Uploading and Optimization
  • Video Content and story line ups
  • Channel Monetization
  • How to earn like a Boss
  • Case Study

Social Media Automation

  • How to Automate Social Media
  • Tools to Automate Social Media
  • What you Can & Can’t Automate
  • Automating Social Media Reporting & Analytics
  • Find the best time to share
  • Rules of Smart Social Media Automation

Google Algorithms

  • Intro to Google Algorithm
  • Types of Google Algorithms
  • How Algorithms works
  • How to adjust Algorithms
  • Check if you have been hit by any of them
  • Major Google Algorithm changes and Penalties

Google Search Console

  • Understanding of Google Search Console
  • Using Google Search Console to Increase Traffic
  • Crawl Stats Vs Crawl Error
  • Removing Spam Backlinks from Website
  • Index Pages in Google Search Console

Google Analytics

  • Introduction of Google Analytics
  • Data Analysing with Google Analytics
  • Checking User Behaviour
  • Tracking Traffic from Different Source
  • Using Analytics Date for Retargeting

Google AdSense

  • Money Making with AdSense
  • Easy Steps for AdSense
  • How to Approve AdSense Account
  • Placing Ads to Website

Google AdWords Syllabus 

  • What is AdWords?
  • Ads Placement
  • How to get approval for AdWords?
  • How to get Ads on your Blog/YouTube
  • Content and traffic strategy
  • Guidelines and requirements


  • Intro to Geo-Targeting
  • IP Based Geo-Targeting
  • How to reach visitors from different countries
  • Keyword Selection Based on Geographic Targeting
  • Tracking Email location
  • Website Planning Based on Geographic Targeting

Online display Advertising

  • Marketing Objectives to Display Advertisement
  • Display Ad Formats & Tools
  • Audience Targeting
  • Remarketing and Advanced Audience Selection
  • Dynamic Display Ads
  • Payment Modules

E-commerce Marketing Syllabus 

  • What is Ecommerce Website
  • E-Commerce Marketing concepts
  • The online purchasing decision
  • Top Motivators for Shopping Online
  • Advantages of eCommerce
  • Use affiliate marketing for eCommerce strategy

Email Marketing

  • Understanding & Benefits of Email Marketing
  • How to write Effective content and subject line?
  • Why Email automation is required?
  • Designing an effective Email campaign
  • Tracking Email Marketing Reports
  • Email Guidelines

SMS Marketing

  • Introduction to SMS Marketing
  • Why SMS Marketing
  • Kinds of SMS
  • Promotional SMS
  • Transactional SMS
  • How to Integrate SMS on Software’s

Mobile Marketing

  • What is Mobile Marketing?
  • Methods of Mobile Marketing
  • How to create a mobile website?
  • Why Focus on Smartphone Apps
  • Advertising on Mobile App
  • Importance and Future Scope

App Store Optimization

  • Why it’s important?
  • How is App SEO done?
  • Character Limit in Title and description
  • Why rating and reviews are important factors
  • Advertise your application


  • How do Remarketing Ads work?
  • How much does Remarketing Cost
  • What is Remarketing Campaign
  • How to target non-converting audience segments
  • How to Boost Conversions with Remarketing
  • Strategies for Better Remarketing

Affiliate Marketing Syllabus 

  • An introduction to affiliate Marketing
  • Types of Affiliate Programmes
  • When do you use Affiliate Marketing?
  • Top Affiliate Earners in India
  • Choose best affiliate networks
  • Grow your Business with Affiliate Marketing?

Growth Hacking

  • What is Growth Hacking?
  • Who uses it and Why do we need it?
  • Growth Hacking Tools
  • Growth Funnels and Tactics
  • How to Approach Marketing Data Analysis?
  • Case Studies of Growth Hacking

Lead Generation

  • Lead Capture
  • Lead Magnets
  • Landing Page Conversion Techniques
  • Lead Scoring

Money-Making Secrets

  • How do I make money successfully?
  • How entrepreneurs are making money?
  • How can You earn a lot of money?
  • Secret ways to make money online
  • How to keep your business growing?
  • The average person can become a millionaire


  • Introduction of ORM
  • Reputation Problems
  • Eliminating Negative Website
  • Consumer Complaint Sites

Photo Editing

  • Basic of Photoshop
  • Editing Image
  • Crating Creatives
  • Basic of Canva
  • Marking Ads with Canva & Hacks of Canva

Video Marketing & Editing

  • Basic of Video Marketing
  • Hacks of Video Marketing
  • Basic of Filmora & Final Cut Pro
  • A-Z Video Editing

Freelance Guidelines

  • Freelancing Overview
  • Types of Freelancing Work
  • Finding Clients: Freelance Websites
  • How to grab freelancing Projects

Interview Preparation

  • Interview Preparation Essentials
  • Essential Tools and Resources to Help you succeed
  • How to Crack Any Interview? Industry Secrets
  • Written Test Preparation
  • Mock Interview Session

Final Doubt Session

The final session will be a doubt session in this class you need to ask every doubt that you will face in Digital Marketing Course. It will help you to increase your digital knowledge.

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Certificate After Digital Marketing Course

After the completion of the Digital Marketing Course In India will get 15-20 Certification by Google, Facebook BluePrint, HubSpot, Bing and Institution. Certification list is given below

Certification By Google

  1. Display Advertising
  2. Search Ad Certification
  3. Digital Sales
  4. Google Ads Mobile
  5. Google Video Ads
  6. Shopping Ads
  7. Programmatic

Certification By Bing

  1. Microsoft Advertising Certified Professional Exam

Certification By HubSpot

  1. Content Marketing
  2. Inbound Marketing
  3. Social Media Strategy
  4. Inbound Sales

PART-II : Advanced Financial Marketing

Introduction to Stock Market

1. Basics of Investment

1.1 Concept of Investment
1.1.1 How Do We Invest?
1.1.2 Nature of Investment Decisions
1.2 The Investment Process
1.3 Features of Investments
1.3.1 Investment Alternatives
1.4 Types of Investors
1.4.1 Other Type According to Researcher
1.4.2 According to a New Study

Securities Market

2.1 Products, Participants and Functions
2.2 Securities Market and Financial System
2.2.1 Primary Market
2.2.2 Secondary Market
2.2.3 Derivatives Market
2.3 Regulatory Framework
2.3.1 Legislations
2.3.2 Rules, Regulations and Regulators
2.3.3 Reforms Since 1990s

Unit 3: Primary Market and Secondary Market

3.1 Structure of Primary Market in India
3.2 Investment Procedure
3.2.1 Public Issue Through Prospectus
3.2.2 Offer for Sale
3.2.3 Private Placement
3.2.4 Rights Issue
3.2.5 Over-the-Counter Placement
3.2.6 Initial Public Offer through Stock Exchange Online System (E-IPO)
3.2.7 Book-Building
3.2.8 Green Shoe Option
3.3 Primary Market Intermediaries in India
3.3.1 Merchant Bankers
3.3.2 Underwriters
3.3.3 Bankers to an Issue
3.3.4 Brokers to an Issue
3.3.5 Registrar to an Issue and Transfer Agent
3.3.6 Debenture Trustees
3.4 Secondary Market
3.4.1 Importance of Secondary Market
3.5 Stock Market
3.5.1 Functions of a Stock Exchange
3.5.2 Advantages of Stock Exchange
3.5.3 Speculations in Stock Exchange
3.6 Investment Procedure in Stock Market
3.7 Role of NSCCL

Unit 4: Risk and Return

4.1 Types of Investment Risk
4.1.1 Systematic versus Non-systematic Risk
4.1.2 International Risk
4.2 Measurement of Risk
4.2.1 Volatility
4.2.2 Standard Deviation
4.2.3 Probability Distributions
4.2.4 Beta
4.3 Risk and Expected Return
4.3.1 Determinants of the Rate of Return
4.4 Risk-return Relationship
4.5 Portfolio and Security Returns
4.6 Risk
4.7 Return and Risk of Portfolio
4.7.1 Return of Portfolio (Two Assets)
4.7.2 Risk of Portfolio (Two Assets)
4.8 Portfolio Diversification and Risk
4.8.1 Benefits of Diversification

Unit 5: Trading System in Stock Exchange

5.1 Screen-based Trading System
5.1.1 Advantages of the Screen-based Trading System
5.1.2 NEAT System
5.2 Market Types
5.2.1 Trading System Users Hierarchy
5.2.2 Local Database
5.2.3 Market Phases
5.2.4 Logging On
5.2.5 Log Off/Exit from the Application
5.2.6 NEAT Screen
5.3 Order Management
5.3.1 Entering Orders
5.3.2 Order Modification
5.3.3 Order Cancellation
5.3.4 Order Matching
5.4 Trade Management
5.4.1 Trade Cancellation
5.5 Auction
5.5.1 Entering Auction Orders
5.5.2 Auction Order Modification
5.5.3 Auction Order Cancellation
5.5.4 Auction Order Matching
5.6 Limited Physical Market
5.6.1 Salient Features of Limited Physical Market
5.7 Block Trading Session

Unit 6: Trading Strategies

6.1 Objectives of Hedging
6.2 Importance of Hedging
6.3 Risk Management Strategies
6.4 Hedge Fund Strategies
6.5 Forward Contract
6.5.1 Problems in Forward Contracting
6.6 Futures Contract
6.6.1 Types of Futures Contract
6.6.2 Standardised Items in Futures
6.6.3 Important Features of Futures Contract
6.6.4 Uses of Forward and Futures Contracting
6.6.5 Forward Contract vs. Future Contract
6.6.6 Participants in Futures Market
6.7 Trading Strategies in Futures Contracts
6.7.1 Daily Settlement/Marking to Market
6.7.2 Closing Out of Futures Contract
6.7.3 Simple Strategies in Futures Market

Unit 7: Fundamental Analysis and Economic Analysis

7.1 Fundamental Analysis
7.1.1 Fundamental Analysis and Efficient Market
7.2 Economy – Industry – Company Analysis: A Framework
7.2.1 Economy Analysis
7.2.2 Investment-making Process
7.2.3 Economic Forecasting
7.2.4 Barometric or Indian Approach
7.2.5 Money and Stock Prices
7.2.6 Diffusion Index
7.2.7 Geometric Model Building Approach
7.2.8 Economy and Industry Analysis

Unit 8: Fundamental Analysis & Industry Analysis

8.1 Industry Analysis
8.2 Importance of Industry Analysis
8.2.1 Classification of Industries
8.2.2 Key Indicators in Analysis
8.3 Analytical Frameworks
8.4 Forecasting Methods
8.4.1 Conditions and Profitability
8.4.2 Industry Analysis Factors

Unit 9: Fundamental Analysis & Company Analysis

9.1 Framework of Company Analysis
9.1.1 Non-financial Aspects
9.1.2 Financial Analysis
9.2 Fundamental Analyst’s Model
9.2.1 Earnings Analysis
9.2.2 Accounting Income Effect on Balance Sheet
9.2.3 Forecasting Earnings
9.3 Determining Earnings – Multiplier (P/E) Ratio
9.3.1 Dividend Discount Model of Valuation
9.3.2 Comparative P/E Approach
9.4 Growth Stocks
9.4.1 Guidelines for Investment
9.4.2 Estimation of Future Price
9.4.3 Quantitative Analysis
9.5 Forecasting Earnings Per Share

Unit 10: Technical Analysis

10.1 Concept of Technical Analysis
10.1.1 Basic Technical Assumptions
10.2 Technical vs Fundamental Analysis
10.2.1 The Critics
10.2.2 Superiority of Technical Analysis
10.3 Old Puzzles and New Developments
10.3.1 Elliott Wave Principle
10.3.2 Kondratev Wave Theory
10.3.3 Chaos Theory
10.4 Neutral Networks
10.5 Tools of Technical Analysis
10.6 Dow Theory
10.6.1 Criticism of Dow Theory
10.6.2 Price Indicators of Market
10.6.3 Types of Trend
10.6.4 Trend Lengths
10.6.5 Trendlines
10.6.6 Volume and Chart Patterns
10.6.7 Volume Precedes Price
10.6.8 Technical Analysis: Chart Types
10.7 Criticisms of Technical Analysis
10.7.1 The Future of Technical Analysis

Unit 11: Introduction to Derivatives

11.1 Derivatives
11.1.1 Characteristics of Derivatives
11.1.2 Criteria for Derivatives Trading
11.1.3 Derivatives Market in India
11.1.4 Exchange-Traded and Over-the-Counter Derivative Instruments
11.1.5 Development of Derivative Markets in India
11.2 Development and Regulation of Derivative Markets in India
11.2.1 Regulatory Objectives
11.2.2 Hedging
11.2.3 Portfolio Rebalancing
11.2.4 Derivative Products
11.3 Operators in the Derivatives Market
11.3.1 Pricing Futures
11.3.2 Set of Assumptions
11.4 Myths and Realities about Derivatives
11.4.1 Indian Market is not Ready for Derivative Trading
11.4.2 The Existing Capital Market is Safer than Derivatives

Unit 12: Mutual Fund

12.1 History of Mutual Funds Industry in India
12.1.1 First Phase – 1964-1987
12.1.2 Second Phase – 1987-1993 (Entry of Public Sector Funds)
12.1.3 Third Phase – 1993-2003 (Entry of Private Sector Funds)
12.1.4 Fourth Phase – Since February 2003
12.2 Mutual Funds – Organization
12.2.1 Organization of Mutual Funds
12.2.2 Advantages of Investing in Mutual Funds
12.2.3 Drawbacks of Mutual Funds
12.3 Types of Mutual Fund Schemes
12.3.1 Grouping of Mutual Funds
12.4 Mutual Fund Companies in India
12.4.1 Types of Mutual Fund Schemes in India
12.5 Net Asset Value
12.6 Creation of a Portfolio
12.6.1 Portfolio Revision
12.7 Unit Linked Insurance Plans (ULIPs)
12.7.1 Working of ULIPs
12.7.2 Understand ULIPs
12.7.3 Consider Your Needs and Risk Profile while Choosing ULIPs
12.7.4 Compare and Choose ULIPs

Unit 13: Commodity Market

13.1 The Indian Connection
13.1.1 Commodity Trading
13.1.2 The Indian Commodity Market
13.2 Commodity and Currency Derivatives – Introduction
13.2.1 Commodities Future
13.2.2 Benefits of Commodities Futures
13.3 Legal Framework
13.3.1 Policy Liberalisation
13.3.2 Wholesale Price Index
13.3.3 Commodity Export Scenario
13.4 Current Developments in this Market
13.4.1 Need for an Exchange-traded Commodity Derivatives Market
13.4.2 Opportunities the Commodity Derivatives Provide for Investors
13.4.3 Top 10 Commodities

Unit 14: Currency/Forex Market

14.1 The Forex Market
14.1.1 Spot Market and the Forwards and Futures Markets
14.2 Reading a Quote and Understanding the Jargon
14.2.1 Reading a Quote
14.2.2 Currency Pairs in the Forwards and Futures Markets
14.2.3 Differences between Forex and Equities
14.3 History and Market Participants
14.3.1 The History of the Forex: Gold Standard System
14.3.2 Market Participants
14.4 Economic Theories and Data
14.4.1 Major Theories
14.4.2 Economic Data


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